I’m Claudia Sandoval, a NYC-based freelance Creative Director and brand designer with a passion for meaningful, future-focused design. My mission is to build intelligent brands that truly resonate—reimagining how companies communicate through a fresh visual lens. Acting as a visual storyteller, I partner closely with clients to craft narratives that connect, inspire, and drive real change. Together, we create experiences that go far beyond aesthetics to leave a lasting impression.
Over the years, I’ve worked as an independent brand design consultant alongside teams at Interbrand, Landor, Huge, AKQA, Prophet, Elmwood, Sterling Brands, VSA Partners, and Red Antler—building flexible visual systems, brand activations, 360° campaigns, and comprehensive identity guidelines.
Have a new vision or project in mind?
Drop me a line.
CORE CAPABILITIES
Brand identity systems: Visual identity design, logo mark development, design system architecture, and brand guidelines.
Creative direction & campaigns: 360° brand activations, campaign design, motion direction, and art direction for digital and print.
Spatial & physical branding: Brand environments, collateral, custom merchandise, and packaging.
Generative AI & emerging tech: AI-assisted visual development, custom image/video generation, and rapid conceptual prototyping.
TOOLKIT & TECHNOLOGIES
Design & systems:
Advanced: Adobe Creative Cloud and Microsoft 365 tools.
Beginner: Figma
Generative & exploratory AI: Midjourney and Adobe Firefly.
