Claudia Sandoval
Freelance Creative Director and Hands-on Brand Designer crafting purposeful, culture-shaping visual systems.
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Profile
With 25+ years shaping iconic brand identities, I turn complex business challenges into immersive visual systems that captivate audiences and drive results. My expertise spans brand activation, 360° campaigns, editorial art direction, corporate communications, and digital design.
Experience highlights
I’ve partnered with global brands and elite agencies as a design consultant, including Interbrand, Landor, AKQA, VSA Partners, Prophet, Siegel+Gale, Huge, Co:Collective, and Red Antler.
Approach
As a creative partner to leadership teams, I bridge the gap between brand strategy and design execution. Together, we build intelligent, resilient brands that shape culture and drive lasting impact.
Currently exploring
Expanding my toolkit with Figma, Adobe After Effects, Adobe Dimension, and generative tools like Adobe Firefly and Midjourney to continuously push the boundaries of brand systems and motion design.
CORE CAPABILITIES
Brand identity systems:
Visual identity design, logo mark development, design system architecture, and brand guidelines.
Creative direction & campaigns:
360° brand activations, campaign design, motion direction, and art direction for digital editorial and print.
Spatial & physical branding:
Brand environments, collateral, custom merchandise,
and packaging.
Generative AI & emerging tech:
AI-assisted visual development, custom image/video generation, and rapid conceptual prototyping.
